"Because each A110 is unique, like its owner, Alpine is extending its customisation offer with iconic strippings and coverings to further assert its character. The brand has drawn on the expertise of its designers and partners to develop this range of iconic liveries, which will continue to expand", explains Emmanuel Al Nawakil, VP, Alpine Sales, Network and Launching.

French Signature: French elegance to highlight Alpine's origins

The tricolour line from the bonnet to the roof reflects Alpine's origins in Dieppe (France). It features the triangular "Snowflakes" motif used by Alpine in Formula 1 and endurance racing. The A110's rooftop features the iconic A arrow. The French Signature livery retails for €1,500, including VAT.

Racing Heritage: flashback to 1955 in tribute to Alpine's heritage

The double white stripe that runs across the bonnet and roof to the rear boot of the car is in keeping with the spirit of "vintage" racing. The telltale number 55 appears on the bonnet in a white circle, referencing the date the brand was founded in 1955 by Jean Rédélé. The Racing Heritage livery retails from €1,500, including VAT.

US Racing 2023: in the tracks of the A110 Pikes Peak

This covering replicates the livery of the A110 Pikes Peak, which took on the 156 bends of the legendary Pikes Peak hill climb on 25 June 2023. For its first participation in the legendary American hillclimb, the A110 Pikes Peak made history by beating the record in its category and finishing on the podium.

This A110 and its spectacular design are here replicated into the legendary US Racing 2023 livery. It is earmarked for A110s in "Glacier White" and "Iridescent White" for €8,000, including VAT.

From 12 July 2023, Alpine will market these three exclusive liveries in France and in most countries where the brand is sold through its Atelier Alpine on the website.

These three special liveries enrich the Atelier Alpine customisation programme launched in 2021 for customers wishing to enhance their A110 in their image. The existing range allows customers to choose bodywork from a pick of 15 Heritage colours, numbered from 1 to 110, which draw their DNA from Alpine's history, and a diverse range of wheels and brake callipers.