The new car, an Alpine A110 GT, has been loaned to the force for a year, and is custom branded in police livery. It will be used at events across Merseyside to spread awareness of the force’s drive to reduce the number of road deaths and serious injuries on the roads. 

Senior Officers from Merseyside Police take delivery of their Alpine at our Liverpool dealership on Monday 11th March 2024

Saving Lives

Sergeant Garreth Berry, who organised the loan of the vehicle, hopes it will encourage people to engage more with road safety: “We really wanted a way to get people more interested in the things that we are doing to keep them safe on the roads. We recognise that learning how to check your vehicle is ready for the road, and being reminded to do it, is probably not the most interesting thing in the world, but through these checks and changing driver behaviour, we can all play our part in saving lives and reducing the number of collisions on our roads. 

"I love bringing innovation into the force – so I’m really excited about this car, and it does look pretty fantastic in its police livery."

Using Alpine for Campaigns

“I love bringing innovation into the force – so I’m really excited about this car, and it does look pretty fantastic in its police livery. The team and I are really looking forward to promoting all our road safety demonstrations and campaigns with it this year. We’ll be putting all the demos out on our Roads Policing social media channels and bringing it to community events throughout the year. It’s a great way to get people to come over and have a chat – which is when we can hopefully get some road safety guidance in.”

Approach to Road Safety

The Alpine A110 GT is scheduled to accompany Roads Policing to:

• The Isle of Man TT 2024

• Aintree Grand National

• Liverpool Student Freshers Fair

Paul Fletcher from Merseyside Road Safety Partnership commended the force on its innovative approach to road safety: “Merseyside Police has fantastic engagement with the motoring community, building positive relationships and delivering key road safety insights.

“Through the engagement of their bike team at events such as TT, we have been able to promote safe vehicles and safe behaviour, encouraging road safety on a wide-ranging but personal level."

Zero Deaths by 2040

Paul continued, “As we aim for Vision Zero – the goal of having zero deaths by 2040 – it’s vital that we explore creative techniques aligned with the Safe Systems approach. The vehicle, now with police livery is engaging, exciting and certainly a talking point at community events giving us the opportunity to draw people in and promote road safety."

“We’re looking forward to seeing how Roads Policing use this new resource to build on engagement and deliver road safety inputs to those who drive for pleasure", Paul concluded.

Merseyside’s Roads Policing Unit will be featuring photos and videos of the car on their X and Facebook channels, as well as answering questions and keeping followers up to date about events where they’ll be able to take a closer look at the car in-person.